Strategic Alliances are a great way to effectively build your business and much buzz currently surrounds this concept. What is a strategic alliance and how is this different than what you are doing now?
- Strategic alliances are generally formed between complimentary but not competing businesses. Examples would be bankers and accountants, landscapers and housekeepers, graphic designers and printers.
- Good alliance partners target the same customer and the same decision maker within a company.
- Alliance partners work together to market each others businesses. They actively introduce their partners to their prospects and clients.
- Strong strategic alliances work together to develop new ideas and means of cross marketing with each other.
- Good partners be sure it is a win-win for all partners involved.
How do you create a strong Strategic Alliance?
- Determine who good partners would be.
- Approach prospective partners with a plan that shows the benefits of working together.
- Develop concrete cross-marketing initiatives.
- Keep in touch on a regular basis.
- Evaluate which activities work the best to create business and move forward with those ideas.
Do you need help getting your strategic alliances off the ground? Visit www.businessresourcecommunity.com to learn about a membership organization that can do just that for you.